Separating SEO Fact from Fiction

Range Marketing, a leading Internet marketing company founded in 2013, has served over 400 clients with expert services like website design, search engine optimization (SEO), and pay-per-click (PPC) advertising. With their proprietary SEO software and extensive experience, they’re well-equipped to debunk some common myths surrounding digital marketing.

Myth: SEO is a One-Time Fix

Many businesses mistakenly believe that SEO is a one-and-done process. However, the truth is that SEO requires ongoing effort and adaptation to stay relevant in the ever-changing landscape of search algorithms and user behavior. Range Marketing understands this and provides continuous SEO services to ensure their clients’ websites remain visible and competitive.

Myth: More Content is Always Better

While having a substantial amount of quality content is beneficial for SEO, the myth that more content is always better is simply untrue. Range Marketing emphasizes the importance of creating high-quality, relevant content that provides value to the target audience, rather than producing an excessive amount of low-quality content.

Myth: Keywords Are Everything

Keywords are undoubtedly important for SEO, but they are not the only factor that search engines consider. Range Marketing understands the complexities of modern SEO and focuses on various elements, such as:

  • User experience
  • Technical optimization
  • Mobile-friendliness
  • Link building

Their holistic approach ensures that their clients’ websites are optimized for success in the ever-evolving digital landscape.

By debunking these myths and providing honest, data-driven insights, Range Marketing empowers businesses to make informed decisions and achieve sustainable online success.